The LG UN73 55-Inch leads the pack of LG TV deals worth watching during Amazon’s Prime Big Deal Days, sitting at the top of the owner ratings in this group with 4.6 stars across more than 2,100 reviews. The LG C4 OLED 55-Inch is the step-up for anyone who cares about gaming, and the LG C5 OLED 77-Inch is the one for a room built around a very large screen.
Prices shift through the event, so treat everything below as the models worth watching rather than confirmed discounts. Prime Big Deal Days runs October 6-7, 2026, and most offers need a Prime membership.
Table of Contents
Our Top 3 Picks for Best Amazon Prime Big Deal Days LG TV Deals in 2026
LG UN73 55-Inch
- Best all-round 4K LED
- 4.6 stars from 2132 reviews
- Alexa and AirPlay 2 built in
LG C4 OLED 55-Inch
- OLED picture at 55 inches
- 144Hz with four HDMI 2.1 inputs
- Dolby Vision and Dolby Atmos
LG C5 OLED 77-Inch
- 77-inch OLED evo panel
- Bundle adds mount cables and protection
- Alpha 9 AI processor
The top three cover three different buyers rather than three variations of the same set. One is a proven mainstream LED, one is a gaming-focused OLED, and one is a very large panel that arrives with the accessories already in the box.
Best Amazon Prime Big Deal Days LG TV Deals Compared
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LG UN73 55-Inch |
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LG C4 OLED 55-Inch |
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LG C5 OLED 77-Inch |
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LG UQ7590 43-Inch |
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LG UR90 55-Inch |
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LG UQ7570 55-Inch |
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LG G5 OLED 65-Inch |
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LG C6 OLED 65-Inch |
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LG UM73 55-Inch |
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LG UA75 43-Inch Renewed |
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How We Chose
We compared the specifications that actually decide an LG television purchase: panel type, refresh rate, HDR support, HDMI count, speaker setup and the smart platform. We weighted that against owner ratings and review counts on Amazon, and we checked every listing again on October 2026. No offer here is confirmed as a discount.
1. LG UN73 55-Inch: Best All-Round Pick
- Highest owner rating in this group
- Bright 4K IPS panel with wide viewing angles
- Magic Remote with pointer control
- Alexa and Google Assistant built in
- Three HDMI ports
- 60Hz panel
- No local dimming zones
- Basic 2.0 channel audio
The safest pick in the list, and the one with the deepest owner feedback behind it.
What stands out is the rating rather than a headline spec. At 4.6 stars from 2,132 reviews, this is the highest-scoring listing here and the one with the largest body of written feedback, which tells you something the spec sheet never will. Owners repeatedly describe the picture as bright and detailed with a wide viewing angle, which fits the IPS panel LG uses here.
The smart side is what makes it a good fit during a Prime event rather than only in a spec sheet. Alexa and Google Assistant are built in, the Magic Remote handles pointer navigation, and AirPlay 2 plus HomeKit cover the Apple side without a dongle. Three HDMI ports give you room for a console, a streaming stick and a soundbar at the same time.

The trade-off owners report most is the 60Hz panel. Sports and everyday streaming look fine, but anyone pairing a console with a high-refresh game will feel the difference against the LG C4 OLED 55-Inch. There is no local dimming on this edge-lit LED either, so black levels in a dark room are ordinary rather than excellent.
At 31.7 pounds it is a manageable wall-mount job, and Bluetooth Surround Ready means wireless rear speakers can be added later without replacing the whole system. A bright room with mixed daylight and night viewing is a different story: the LG G5 OLED 65-Inch handles glare far better.

Compared with the LG UQ7570 55-Inch, which shares the same screen size and refresh rate, the UN73 wins on rating, on remote control and on port count. Compared with the LG C4 OLED 55-Inch, it gives up the gaming headroom and the picture quality but asks far less of you.
2. LG C4 OLED 55-Inch: Best for Console and PC Gaming
- 144Hz with 0.1ms response time
- Four HDMI 2.1 inputs
- G-Sync and FreeSync Premium
- Dolby Vision and Dolby Atmos
- AI Super Upscaling sharpens older sources
- webOS can lag in menus
- Not at its best in very bright rooms
- Magic Remote pointer annoys some owners
Owners report this is the gaming pick of the group, and the numbers back that up rather than a marketing label.
A 144Hz refresh rate with 0.1ms response time is the headline, but the four HDMI 2.1 inputs matter just as much in practice because they let a console and a gaming PC run high refresh at the same time. NVIDIA G-Sync and AMD FreeSync Premium are both supported, so variable refresh works with either side of the PC world.
On the picture side, self-lit pixels deliver true black with no backlight bloom, and the a9 AI Processor 4K Gen7 with AI Super Upscaling makes a visible difference on older broadcasts and older game files. Dolby Vision and Dolby Atmos come standard, and the 2.2 channel speaker setup punches well above the 2.0 channel systems on the LED sets in this group.

The honest catch is brightness. This is an OLED, and in a sunlit room it will not hold up the way a mini-LED or QLED panel does. Reviewers also mention the webOS menus taking a few seconds to respond, and the panel runs periodic pixel-refresh cycles that briefly interrupt what you are watching.
Compared with the LG C6 OLED 65-Inch, this older set pushes a higher native refresh rate but gives up screen size and the newest processor generation. Compared with the LG G5 OLED 65-Inch, it is the cheaper route into an OLED but the weaker choice for a bright living room.

Good to know: LG commits to five years of webOS software updates on this model, which matters more than usual for a purchase made during a sale window. At 35.3 pounds, plan for two people if it is going on the wall.
3. LG C5 OLED 77-Inch: Best for Big Rooms
- Over 8.3 million self-lit pixels
- Alpha 9 AI Processor Gen8
- Four HDMI 2.1 ports with VRR
- Bundle includes mount cables and surge adapter
- 26-month extended protection included
- Awkward to move and set up
- Built-in audio is modest for the size
- Bundle includes extras many owners skip
Buy this one if your seating is far enough back to justify 77 inches and you want the accessories sorted in a single order.
At this size the panel is the point. Over 8.3 million self-lit pixels across a 77-inch OLED evo screen means no backlight, no blooming around subtitles, and a contrast ratio reviewers describe as genuinely dark in a dark room. The Alpha 9 AI Processor 4K Gen8 handles picture and sound together, with Dolby Vision, Dolby Atmos and FILMMAKER MODE on top.
The reason this listing differs from a plain TV purchase is the bundle. It includes 26 months of extended protection, two HDMI cables, a wall mount, a six-outlet surge adapter and a home theater guidebook. For someone furnishing a room from scratch, that removes four or five separate orders.

What owners report most is the handling. At 59.7 pounds with the stand off, this is a two-person job with a real tipping risk on the narrow bezels. The 4.2 channel rating is not reflected in the built-in audio, which several owners describe as thin for a screen this size, so plan on a soundbar.
Note the review pool: 146 reviews, which is the smallest base of any OLED here. That is normal for a 2025 model rather than a warning sign, but it does mean fewer owner accounts to lean on. For a brighter room, step up to the LG G5 OLED 65-Inch, which is smaller on the wall and easier to light.
4. LG UQ7590 43-Inch: Best for Bedrooms and Guest Rooms
- Light 19.6-pound chassis mounts easily
- Sharp 4K panel for the size
- AI Sound lifts dialogue clarity
- Netflix and Prime Video built in
- Game Optimizer included
- Included remote has no voice control
- Only two HDMI ports
- Voice commands often error out
Skip the wall mount anxiety with this one: 19.6 pounds is the lightest set in the group.
A 43-inch 4K panel in a bedroom or guest room is the classic use case, and the a5 Gen5 AI Processor handles upscaling so older broadcast content still looks clean. The wide viewing angle means it works in a narrow room where you cannot sit dead centre, and the 20W two-channel system runs AI Sound to lift dialogue in a quiet room.
Most streaming apps are built in, so it works without anything extra plugged in. That matters for a guest room where nobody wants to deal with a streaming stick.
The complaint that shows up in reviews most often is the remote in the box. It is basic, has no voice control and several owners buy an LG Magic Remote separately. Voice commands, when tried, frequently return server errors.

Two HDMI ports is the number to plan around. If you need a console and a soundbar simultaneously, the LG UA75 43-Inch Renewed has four HDMI 2.1 ports instead, though it is a renewed unit. Compared with the LG UR90 55-Inch at the same generation, you give up screen size and local features for easier handling.
The 200 x 200 mm VESA pattern is smaller than the 300 x 300 mm used on most 55-inch sets, so check your mount before you commit.

5. LG UR90 55-Inch: Best for HDR on a Mainstream LED
- HDR10 Pro with extended contrast
- Room-lighting detection adjusts picture
- a5 AI Gen6 upscaling works well
- Game Optimizer and GeForce NOW
- Super slim design mounts cleanly
- 60Hz refresh limits fast motion
- 20W stereo audio is thin for films
- No OLED-level black levels
This is the pick for anyone who wants the HDR badge on the box without paying for an OLED panel.
HDR10 Pro with extended contrast is the differentiator here, and it is the only mainstream LED in this group carrying it. The a5 AI Processor Gen6 adds 4K upscaling plus room-lighting detection that adjusts colour and contrast to the ambient light, which quietly helps in a living room that is bright in the afternoon and dark at night.
FILMMAKER MODE stops the set from oversaturating what you feed it, and Game Optimizer puts console settings in one place instead of burying them. GeForce NOW adds cloud gaming for anyone without a console in the room.
With 1,254 reviews, this is one of the most proven mainstream sets here, and owners describe it as good value with a clean, slim design. The limits are honest ones: a 60Hz panel and 20W stereo speakers mean a soundbar is likely, and black levels sit well below what the LG C4 OLED 55-Inch delivers.

Set against the LG UN73 55-Inch, this one adds HDR10 Pro, the Gen6 processor and a slimmer profile, while giving up a little of the UN73’s rating and its Magic Remote. For a sports fan in a bright room it is the more thoughtful of the two.

6. LG UQ7570 55-Inch: Best for Recessed Media Walls
LG 55-Inch Class UQ7570 Series 4K Smart TV, AI-Powered 4K, Cloud Gaming (55UQ7570PUJ, 2022)
- Slim bezels sit flush in a recess
- Low heat suits enclosed installs
- Strong 4K upscaling
- AirPlay 2 and Google Cast built in
- Included remote is unresponsive
- webOS responsiveness draws complaints
- Rear-facing speakers are limited
If your TV is going inside a recessed wall rather than on top of a stand, this is the one to shortlist.
The slim profile and minimal bezels are the whole argument. Reviewers specifically call out how cleanly it sits flush in a recessed media wall, and the low heat output matters in an enclosed cavity where a hotter set can struggle. At 23.8 pounds it is also lighter than most 55-inch panels.
Picture quality is a genuine 4K panel with solid upscaling from 480p and 1080p sources, and owners note colour that stays natural rather than pushed. AirPlay 2 and Google Cast are both built in, which covers most casting needs without another box.
Owners rate this one at 4.2 stars across 1,509 reviews, and the reviews explain what sits behind that number. The remote in the box is unresponsive with awkwardly placed arrow keys, webOS responsiveness is the most common complaint, and some streaming apps are missing from the platform. One reviewer hit volume drift bad enough to escalate through warranty support.

One practical catch: the legs are widely spaced and need a stand of at least 50 inches. If you are mounting, that is irrelevant, but plan for it if you are not.
Set against the LG UN73 55-Inch, the trade is flush mounting against remote quality, port count and owner rating. Set against the LG C6 OLED 65-Inch, it is the choice for a finished wall rather than a panel upgrade.

7. LG G5 OLED 65-Inch: Best for Bright Rooms
LG 65-Inch OLED evo AI 4K G5 Series Smart TV (OLED65G5WUA, 2025)
- 1000 nit peak brightness
- UL-verified low-glare treatment
- 4.2 channel Dolby Atmos audio
- One Wall Design leaves almost no gap
- Five years of software updates
- Settings menus are deep and undocumented
- Screen surface is reflective
- Needs calibration to look its best
Brightness is the reason this set exists, and the numbers are specific: 1,000 nits peak with a UL-verified low-glare treatment that puts reflected light under the usual discomfort threshold.
That combination matters in a south-facing living room. Most OLEDs look fine in the evening and wash out at midday; this one is the exception. The Alpha 11 AI Processor 4K Gen2 adds AI Super Upscaling and AI Director Processing, and five years of webOS updates are committed.
Audio is the best in this list by a distance. A 4.2 channel system with Dolby Atmos, AI Sound Pro and WOW Orchestra fills a 65-inch room far better than the two-channel setups on the LED sets here, and four HDMI 2.1 inputs with G-Sync, FreeSync Premium and VRR cover gaming well. The One Wall Design leaves almost no gap behind the panel when it is mounted.

The catch is setup. Owners describe the settings menus as deep and largely undocumented, and the box contains a single assembly sheet rather than a manual. Budget time to configure it, and keep a soundbar on the list anyway for film nights.
Compared with the LG C6 OLED 65-Inch, this is the brighter, more reflective-resistant set with better onboard audio but a lower gaming ceiling. Compared with the LG C5 OLED 77-Inch, it gives up 12 inches of screen for a panel that copes better with daylight.

8. LG C6 OLED 65-Inch: Best for High-Refresh PC Gaming
- VRR reaches 165Hz for PC gaming
- Alpha 11 AI Processor Gen3
- Four HDMI 2.1 ports at native 120Hz
- Fast startup and app navigation
- Good sound without a soundbar
- Settings menus are cluttered
- Onboard AI processing should be switched off
- Screen is very reflective
The 2026 model, and the only set here that pushes variable refresh all the way to 165Hz.
That number is the reason to look. The panel runs at 120Hz natively and VRR climbs to 165Hz, which is where competitive PC gaming lives. Four HDMI 2.1 inputs mean a high-refresh PC and a console can sit side by side, and both NVIDIA G-Sync and AMD FreeSync Premium are supported.
On the picture side, owners consistently single out brightness as the improvement over earlier C-series sets, with better colour saturation and richer contrast. Startup and app navigation are noticeably quick on the current webOS build, and several owners use the built-in 2.2 channel Dolby Atmos audio without adding a soundbar.
Be cautious with the out-of-box picture, though. Reviewers widely report that the onboard AI picture processing degrades the image and should be turned off, which takes some of the setup work out of the deep and cluttered settings menus. The Magic Remote design also divides opinion.

Good to know: 97 reviews is the thinnest owner feedback base among the OLEDs here, and the 4.1 rating reflects the setup friction more than the picture. Weight is 40.6 pounds with the stand, so plan the wall accordingly. For a bright room with heavy daylight, the LG G5 OLED 65-Inch handles reflections better.

9. LG UM73 55-Inch: Best for Strong Built-In Sound
LG 55UM7300PUA Alexa Built-in 55″ 4K Ultra HD Smart LED TV (2019)
- Speakers owners single out for bass and depth
- Bluetooth headphone support
- Optical audio and HDMI ARC out
- Magic Remote with pointer control
- Sharp and bright 4K image
- Remote is missing rewind and forward keys
- Flimsy detachable feet wobble
- Glare is noticeable in lit rooms
Owners keep mentioning the same thing about this set: the speakers. For a TV with no soundbar, they describe real bass and depth that nothing else in this group matches.
That is a genuinely useful trait in a bedroom, a den or a room where a soundbar is not going to happen. It also supports Bluetooth headphones directly, and both optical audio out and HDMI ARC let you route sound to an existing system when you want to. The 4K LED image is bright and sharp, and the 2019 webOS platform is still described as more polished than earlier LG generations.
This is the oldest set in the roundup, and that shapes who should buy it. It suits someone who wants a large screen with good sound and does not care about the latest processor or gaming features. Nobody is buying it for refresh rate.
The reported drawbacks are consistent. The remote lacks rewind and forward buttons and the pointer rarely aims straight, the companion mobile app crashes often, and the plastic feet wobble and can detach when you reposition the set. Some streaming apps are also unavailable on the platform.

Warranty terms can differ by seller on older sets, so read the coverage listed on the offer before you commit. If audio quality is not on your list, the LG UN73 55-Inch has a higher owner rating and a Magic Remote already in the box.

10. LG UA75 43-Inch Renewed: Budget Pick
- Wall mount included in the box
- Four HDMI 2.1 ports with eARC
- a7 AI Processor 4K Gen8 and 350+ free LG Channels
- Only 22 pounds
- Renewed units can arrive with box damage
- Wi-Fi reach drops past about 20 feet
- 60Hz panel and VRR limit gaming
A secondary-room set that arrives with a wall mount in the box, which is unusual at any price.
The port layout is the quiet strength. Four HDMI 2.1 inputs with eARC and Bluetooth 5.0 is more connectivity than several brand-new sets in this list offer, which means a console, a streaming device and a soundbar all fit without a switch. The alpha 7 AI Processor 4K Gen8 handles upscaling, FILMMAKER MODE keeps grading accurate, and webOS 25 brings 350+ free LG Channels alongside the main streaming apps.
At 22 pounds it is easy to mount, and reviewers describe it as a clear step up from an older set, with strong detail on fast sports content. Game Optimizer adds VRR up to 60Hz and ALLM, which is modest but not nothing.
Renewed is the reason to look twice. Owners report packaging damage and chipped bezels on arrival, which matters if the set is going straight onto a wall. Wi-Fi reach is reported as unreliable beyond about 20 feet from the router, so plan an ethernet cable for a larger room.

At 34 reviews this is the thinnest feedback base here, so owners are still writing their accounts of it. If you want a bedroom set you are not worried about, the LG UQ7590 43-Inch has a bigger owner base and a Magic Remote as an option.

How to Choose LG TVs During Prime Big Deal Days
Choose the Right Screen Size
Match the screen to the seat, not to the wall. For a typical living room sofa about 8 feet from the screen, 55 to 65 inches is the comfortable range; 65 to 77 inches suits rooms where viewers sit 10 feet or more back. A 43-inch set like the LG UQ7590 43-Inch is a bedroom or guest room size where a larger panel would crowd the furniture.
Compare OLED and LED Display Options
OLED panels are self-lit, which means true black and no blooming but lower peak brightness in a lit room. The LG C4 OLED 55-Inch and LG G5 OLED 65-Inch sit on that side of the fence, and the G5’s 1,000 nit peak brightness is what makes it the safer OLED for daylight. LED sets like the LG UN73 55-Inch stay brighter and cost less, at the expense of contrast.
Check Refresh Rate and Gaming Features
If a console or PC is involved, 120Hz or higher and at least two HDMI 2.1 ports are the baseline. The LG C4 OLED 55-Inch runs at 144Hz with four HDMI 2.1 inputs, and the LG C6 OLED 65-Inch reaches 165Hz over VRR. Anything at 60Hz, including every LED set in this list, will feel the difference in fast motion.
Assess Picture Quality Beyond Screen Size
HDR format support matters more than resolution at these sizes. Every 4K panel here will take an HDR signal, but HDR10 Pro on the LG UR90 55-Inch adds extended contrast, while the OLED sets add Dolby Vision with FILMMAKER MODE. Local dimming on the LED sets is thin or absent, so dark-room contrast will not match an OLED.
Evaluate the Smart TV Experience
Every set in this roundup runs some version of LG’s webOS platform, so app support is consistent across the range. What changes by model is the update commitment, from older webOS builds on the 2019 set through to five years of updates on the OLED evo models. Voice control is built in everywhere, though owners of the entry sets report voice errors.
Balance Features Against the Full Cost
Decide which features will actually be used in your room before paying for them. A 4.2 channel system only helps if you watch without a soundbar. A 77-inch panel only helps if the seating is far enough back. Warranty length, a one year parts and labour term on most models here, matters more on a large panel, which is one reason the LG C5 OLED 77-Inch bundle includes extended protection.
How to Shop LG TV Deals During the Sale
Read each listing closely, because two pages can describe different TVs. Confirm the model number on the specs block rather than the marketing title, check the model year, screen size and panel variant, and note the refresh rate and port count so you can tell two similar sets apart. Look at who the seller is, whether the item is renewed, what the warranty says and whether a wall mount or cable is included in the box. Most offers on this event need a Prime membership, and prices change through the two days.
- Match the model number, not the listing title, before comparing two deals
- Check the panel type and refresh rate, since those separate models that look identical in a photo
- Confirm the screen size on the spec block rather than in the product name
- Read who the seller is and whether the set is new, renewed or refurbished
- Verify what the warranty covers, especially on a large panel
- Check the bundle contents so you know what is actually in the box
Frequently Asked Questions
When does Amazon Prime Big Deal Days start?
Amazon Prime Big Deal Days runs October 6-7, 2026, a two-day window rather than the longer spring Prime Day. Television offers appear across both days and can change within hours, so it is worth checking listings more than once if you are waiting on a specific size.
Is a Prime membership required to buy an LG TV during Prime Big Deal Days?
Most offers on the event require a Prime membership, and a free trial counts. Some television listings stay available to everyone at a different price, so if you are not a member, compare the listing before you commit. The button on each pick shows the current price for your account.
How can I tell whether two LG TV listings show the same model?
Compare the model number in the specifications block, not the product title. LG reuses similar names across model years, so a 55-inch listing can differ by processor generation, panel and refresh rate. Matching the model number, screen size and model year is the reliable way to know two listings are the same set.
Does buying a larger LG TV through Amazon include installation?
Usually not. Delivery brings the set to the room of your choice, but wall mounting is a separate job. A 77-inch panel weighs close to 60 pounds and needs two people, so plan the mounting hardware and any extra HDMI cables in advance, or check whether the listing you want is a bundle that includes a mount.
Should I consider a renewed LG TV during the sale?
A renewed set can be sensible for a spare room, but expect packaging wear and inspect the bezel on arrival. Renewed units often carry limited rather than full parts and labour coverage, and owner feedback is thinner than on new models. For a main living room set, a new model with a longer owner record is the safer route.
Final Verdict: Best Amazon Prime Big Deal Days LG TV Deals
Buy the LG UN73 55-Inch if you want the most proven set in the group: the highest owner rating here, a bright 4K IPS panel, a Magic Remote and voice assistants built in. It is the pick for an ordinary living room where reliability matters more than refresh rate.
Buy the LG C4 OLED 55-Inch if gaming is the reason you are shopping, since 144Hz with four HDMI 2.1 inputs is the strongest console and PC combination here. Buy the LG C6 OLED 65-Inch instead when you want the newest panel generation and variable refresh up to 165Hz.
The LG G5 OLED 65-Inch is the one for a bright room, with 1,000 nits and a verified low-glare treatment. The LG C5 OLED 77-Inch covers the big-screen case and arrives with a mount and cables in the box. For smaller rooms, the LG UQ7590 43-Inch handles a bedroom, and the LG UA75 43-Inch Renewed is the budget option when a wall mount in the box is worth more to you than a new warranty.
Among the LEDs, the LG UR90 55-Inch is the one to watch for HDR10 Pro, and the LG UQ7570 55-Inch suits a recessed media wall. The LG UM73 55-Inch stays the pick when you refuse to buy a soundbar. Check each listing’s model number, check the current price on the button, and buy during the two-day window if the numbers line up.






